When the words social media marketing are uttered, many people only think of Facebook, Twitter, Instagram, and Pinterest. They are unaware that LinkedIn is a fertile ground to market products online. LinkedIn has witnessed impressive growth over the years. Today, it boasts more than 500 million users. That’s a lot of eyeballs to promote your business online. Here are the top reasons why you need to start marketing your products on LinkedIn today:
Brands, advertisers, and consumers are trooping to LinkedIn because it’s a trusted platform to do business online
While Google and social media have dominated proceedings when it comes to finding products and services online, LinkedIn is quickly becoming the next frontier. Everyone from brands, advertisers, marketers, consumers and job seekers are trooping to LinkedIn. You can take advantage of this opportunity to position your products and sell on the platform. LinkedIn advertising is not expensive. You can start adverting from as low as $2.
Perfect targeting allows you to scale your business online quickly
There are many marketing campaigns on social media. These campaigns provide detailed options to target your audience. If you understand what you’re doing and why you’re doing it, LinkedIn will help you promote your products and services. LinkedIn offers a focused way of promoting your business online according to special interests, just the way Facebook ads work. So it won’t be your first rodeo if you’ve never promoted products and services on LinkedIn. This focused approach to marketing almost always guarantees excellent results. The reason is that the ads are shown to only people who are interested in your products and services based on data on their profiles.
Selling products online through LinkedIn depends on what you pay
With LinkedIn, you get what you pay for. For example, the least amount you can pay to advertise and market a website or product is $2. This is cheap even for those who are just starting out in the business of selling products online. However, if your goal or appetite is a little bigger, $2 ads a day won’t help you much. But, you can opt for the pay-per-click option, meaning you only pay for the performance of your ads.
LinkedIn has different models to market products online
LinkedIn ads come in 9 varieties. They are distinct in shape, positioning, and purpose. The classic ads appear on your Facebook profile’s newsfeed. Others come in the form of positioning, forms, and content. Linkedin offers you a wide variety of ways to promote your products and services on the platform conveniently.
#Local_SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. pic.twitter.com/wDQ0q1J2dO
— Vicky Rana (@RanaVicky96) 11 de diciembre de 2017